Digital Marketing Training

 Introduction:

What Do You Mean By Digital Marketing?

Advanced showcasing is fundamentally influencing utilization of the digital stage to like web-based social networking for special exercises for your business. This can be called as the layman's definition. Search engine optimization is a piece of the more extensive space called advanced promoting.

Promoting shapes the heart and spine of any business to thrive and develop. In the present digitalized age, the crude advertising hones have turned into a relic of days gone by. Computerized is the approach! That is the motivation behind why advanced promoting has ended up being the key development factor for any sort of business. With the quickly developing rate of advances and their continually advancing nature, actually, billions of dollars of spending plan is allocated to computerized promoting. It happens to be the quickest creating field in the present circumstances. Guidancepoint is Leading Digital Marketing Training Institute in Pune provide knowledge oriented training with a 100 % job guarantee.

Remembering these things, and the deficiency or absence of preparing offices in this field, we have outlined a progressed and Practical Advance Digital Marketing Courses in Pune. The finest of points of interest identified with advanced advertising are instructed here.

Why Leading Digital Marketing Training Institute in Pune Join?

• ·         We offer you, digital marketing courses in Pune with 100% placement.
• ·         Trainers from Industry with years of experience
• ·         Live project Implementation as per client requirements
• ·         Covers Training for 6 Google Certifications
• ·         Internship with company for real time experience
• ·         Marketing Strategy for Business owners
• ·         Learn to Earn from Google AdSense, YouTube, Blogging & Affiliate marketing
• ·         Learn How to grab freelancing projects
• ·         24*7 online supports even after training completion
• ·         Complete Advance Course covering 18 Modules.

Duration Of The Leading Digital Marketing Training Institute in Pune Course:

The digital marketing course extends up to 7-8 week with classroom sessions being conducted 5 days it is a full time course. Weekend and weekdays batches are available.

Syllabus Of Digital Marketing Training Course in Pune:

Total 18 Modules Covered:

• ·         Digital Marketing Overview
• ·         Website Planning & Creation
• ·         Search Engine Optimization
• ·         Local SEO
• ·         Search Engine Advertising
• ·         Social Media Marketing
• ·         Mobile Marketing
• ·         Google Analytics
• ·         Google Online Display Advertising
• ·         Email Marketing
• ·         Ecommerce Marketing
• ·         Lead Generation for Business
• ·         Content Marketing
• ·         Creating Internet Marketing Strategy
• ·         Affiliate Marketing
• ·         Making Money via AdSense & Blogging
• ·         Online Reputation Management
• ·         How to Grab Freelancing Projects

Module: Digital Marketing Overview

• ·         What is Digital Marketing?
• ·         Understanding Marketing Process.
• ·         Why Digital Marketing wins over traditional Marketing?
• ·         Understanding Digital Marketing Process
• ·        Visitors Engagement, What is engagement? Why it is important? Examples of engagement
• ·         Bringing Targeted Traffic
Inbound, Outbound
• ·         Converting Traffic into Leads
Types of Conversion, Understanding Conversion Process

MODULE: Website Planning & Creation:

• ·         What is websites?
• ·         What are domain names & domain extensions?
• ·         What is web server & web hosting?
• ·         Different types of web servers, types of websites
• ·         Planning & Conceptualizing a Website
• ·         Booking a domain name & web hosting
• ·         Adding domain name to web Server
• ·         Adding webpages & content, Adding Plugins
• ·         Building website using CMS & objective of website
• ·         Deciding on number of pages required
• ·         Planning for engagement options

MODULE: Search Engine Optimization

• ·         What is SEO? Introduction to SERP
• ·         What are search engines? How search engines work
• ·         Major functions of a search engine
• ·         What are keywords? Types of keywords
• ·         Google keyword planner tool, Keywords research process
• ·         Understanding keywords mix, Google Operator: So that you can find anything on the web

On Page Optimization
-

• ·         What are primary keywords, secondary keywords and tertiary keywords?
• ·         Keywords optimization, Content optimization & planning
, Understanding your audience for   content         planning
• ·         What is the difference between keywords stuffing & keyword placement?
• ·      Internal linking, Meta tags creation
- Creating Webpage in HTML, Using Google webmaster     tool
• ·         Sitemap creation & submission in website & webmaster
• ·         How to write an optimized content, write content for article, blog and press release

Off Page Optimization
-

• ·         What is Domain Authority?, How to increase Domain Authority
- What are back links?,
• ·         Types of back links
- What is link building?, Types of link building
• ·         Do’s and Don’ts of link building
- Link building strategies for your business
- Easy link                acquisition techniques

MODULE: Local SEO

• ·         Top tools for SEO, Google places optimization
• ·         Classified submission, Monitoring SEO process, Preparing SEO reports
• ·         How to create SEO Strategy for your business, What is link juice?
• ·         Importance of domain and page authority, Optimize exact keywords for your business
• ·         What is Google Panda Algorithm?, What is Google Penguin?
• ·         What is Google EMD Update?, How to save your site from Google Panda, Penguin and EMD       Update
• ·         How to recover your site from Panda, Penguin and EMD

MODULE: Search Engine Advertising:

• ·         Google AdWords Overview, Understanding inorganic search results
• ·         Introduction to Google Adwords & PPC advertising, Overview of Microsoft Adcenter (Bing &               Yahoo)
• ·         Setting up Google Adwords account, Understanding Adwords account structure
• ·         Campaigns, Adgroups, Ads, Keywords, etc., Types of Advertising campaigns
• ·         Search, Display, Shopping & video, Difference between search & display campaign
• ·         Understanding Adwords Algorithm
, How does Adwords rank ads?
• ·         Understanding Adwords algorithm (adrank) in detail with examples
• ·         What is quality score, why quality score is important, what is CTR? 
- Why CTR is important?
• ·         Understanding bids, Creating Search Campaigns
- Types of Search Campaigns
• ·         Standard, all features, dynamic search & product listing
• ·         Creating our 1st search campaign, doing campaign level settings, Understanding location           targeting
• ·         Different types of location targeting, what is bidding strategy?
• ·         Understanding keywords
- Finding relevant keywords, Adding keywords in ad-group, using       keyword     planner tool
• ·         Understanding types of keywords, Board, Phrase, exact, synonym & negative
• ·         Examples of types of keywords, Pros and cons of diff. types of keywords
• ·         Creating ads
- Understanding ad metrics, Display & destination URL, How to write a           compelling ad     copy
• ·         Best & worst examples of ads, Creating ads, Creating Display Campaign, Remarketing

MODULE: Social Media Marketing:

• ·         What is Social Media? Understanding the existing Social Media paradigms & psychology
• ·         How social media marketing is different than others, Forms of Internet marketing
• ·         Facebook marketing
- Understanding Facebook marketing, Creating Facebook page, Uploading contacts     for invitation Exercise on fan page wall posting, Increasing fans on fan page
• ·       Facebook advertising
- Types of Facebook advertising, Best practices for Facebook advertising.
•       Understanding Facebook practices
- Creating Facebook advertising campaign, Targeting in ad campaign
• ·         Instagram Marketing, LinkedIn Marketing, Twitter Marketing

MODULE: E-Mail Marketing

• ·         What is email marketing? How email works?, Challenges faced in sending bulk emails
• ·         How to overcome these challenges? Setting up email marketing account, setting up lists &       web form
• ·         Creating a broadcast email, what are auto responders? Setting up auto responders
• ·         How to do bulk emailing? Best practices to send bulk emails, Tricks to land in inbox instead of   spam f         older

MODULE: Google Analytics

• ·         Introduction to Google Analytics, How Google analytics works, Google analytics account            structure
• ·       Understanding Google analytics insights, Starting with Google analytics, How to set analytics     account
• ·         How to add analytics code in website, Understanding goals and conversions
• ·         How to setup goals, Understanding different types of goals, Understanding bounce rate
• ·         How to reduce bounce rate, How to integrate adwords and analytics account
• ·         Benefits of integrating adwords & analytics, measuring performance of campaigns via Google   analytics
• ·         What is link tagging, How to set up link tagging, view customized reports & Google data           studio
• ·         Monitoring traffic sour, Monitoring traffic behavior

MODULE: Lead Generation For Business

• ·         Why lead generation is important? Understanding lead generation for business
• ·         Understanding landing pages, Understanding thank-you page, landing page vs. website
• ·         Best practices to create a landing page, Best practices to create a thank-you page
• ·         Practical exercise-creating a landing page, Types of landing pages, Behavior of visitors on          landing       page

MODULE: E-commerce Marketing

• ·         What is E-Commerce? Top E-commerce websites around the world & it’s scenario in India
• ·         Payment Gateways, Merchant Accounts & Logistics for physical goods.
• ·         Integrating Woo commerce and setting up an E-commerce store on WordPress.
• ·         Affiliate Marketing by promoting products which looks like an E-commerce store.
• ·         Case studies on ecommerce websites. How to do Google Product Listing Ads (PLA) for E-          commerce   websites.
• ·         How to do SEO & Adwords Ad for an E-Commerce website.

MODULE: Affiliate Marketing

• ·         What is affiliate marketing? How people make millions of dollar in affiliate marketing?
• ·         Affiliate marketing history, Changes in affiliate marketing industry over the year Affiliate marketing               scenario in India, How to be a super affiliate?
• ·         Different ways to do affiliate marketing, Affiliate marketing secrets
• ·         How your trainer makes money in affiliate marketing?
• ·         Live examples of how people are making money as an affiliate, getting you’re started as an  affiliate
• ·         Getting you approved as an affiliate from India’s top affiliate agencies, some of the top affiliate network in   the world
• ·         How to get approved as an affiliate by world’s top affiliate company-commission, junction                           www.cj.com

MODULE: AdSense & Blogging

• ·         What is AdSense? How to get approved for AdSense?
• ·         Cool trick to get AdSense approval by Google, Using your AdSense account interface,
• ·         Placing ads on your blog, creating blogs with our FREE theme
• ·         Then we will share secret method through which you will, make money with AdSense
• ·         How to Grab Freelancing Projects
• ·         How to join freelancing portals?
• ·         How to get freelancing projects?
• ·         Making Profile for getting projects
• ·         How to attract clients
• ·         Advertising your business for getting projects
• ·         Dealing with clients
• ·         Online Display Advertising, Mobile Marketing
• ·         Content Marketing, Creating Internet Marketing Strategy
• ·         Online Reputation Management

Leading Digital Marketing Training Course Duration in Pune:

• ·         Regular Classes( Morning, Day time & Evening)
• ü  Duration : 45 days
• ·         Weekend Training Classes( Saturday, Sunday & Holidays)
• ü  Duration : 6 Weeks
• ·         Fast Track Options Available

Leading Digital Marketing Training Batch in Pune:

• ·         Regular Batch ( Morning, Day time & Evening)
• ·         Weekend Training Batch( Saturday, Sunday & Holidays)
• ·         Fast Track Batch

 Leading Digital Marketing Training Locations in Pune

• ·         Kothrud
• ·         Shivajinagar
• ·         Wakad
• ·         Deccan
• ·         Karvenagar
• ·         Chinchwad
• ·         Swargate
• ·         MG road
• ·         Camp
• ·         Pune Satara Road

 Contact: 9028786784