What Do You Mean By Digital Marketing?
Advanced showcasing is fundamentally
influencing utilization of the digital stage to like web-based social
networking for special exercises for your business.
This can be called as the
layman's definition. Search engine optimization is a piece of the more
extensive space called advanced promoting.
Promoting shapes the heart and spine
of any business to thrive and develop.
In the present digitalized age, the
crude advertising hones have turned into a relic of days gone by.
Computerized
is the approach! That is the motivation behind why advanced promoting has ended
up being the key development factor for any sort of business.
With the quickly
developing rate of advances and their continually advancing nature, actually,
billions of dollars of spending plan is allocated to computerized promoting.
It
happens to be the quickest creating field in the present circumstances.
Guidancepoint is Leading Digital Marketing Training Institute in Pune provide knowledge oriented training with a 100 % job guarantee.
Remembering these things, and the
deficiency or absence of preparing offices in this field, we have outlined a
progressed and Practical Advance Digital Marketing Courses in Pune.
The finest of points of
interest identified with advanced advertising are instructed here.
Why Leading Digital Marketing Training Institute in Pune Join?
- ·
We
offer you, digital marketing courses in Pune with 100% placement.
- ·
Trainers
from Industry with years of experience
- ·
Live
project Implementation as per client requirements
- ·
Covers
Training for 6 Google Certifications
- ·
Internship
with company for real time experience
- ·
Marketing
Strategy for Business owners
- ·
Learn
to Earn from Google AdSense, YouTube, Blogging & Affiliate marketing
- ·
Learn
How to grab freelancing projects
- ·
24*7
online supports even after training completion
- ·
Complete
Advance Course covering 18 Modules.
Duration Of The Leading Digital Marketing Training Institute in Pune Course:
The digital marketing course extends
up to 7-8 week with classroom sessions being conducted 5 days it is a full time
course. Weekend and weekdays batches are available.
Syllabus Of Digital Marketing Training Course in Pune:
Total 18 Modules Covered:
- ·
Digital
Marketing Overview
- ·
Website
Planning & Creation
- ·
Search
Engine Optimization
- ·
Local
SEO
- ·
Search
Engine Advertising
- ·
Social
Media Marketing
- ·
Mobile
Marketing
- ·
Google
Analytics
- ·
Google
Online Display Advertising
- ·
Email
Marketing
- ·
Ecommerce
Marketing
- ·
Lead
Generation for Business
- ·
Content
Marketing
- ·
Creating
Internet Marketing Strategy
- ·
Affiliate
Marketing
- ·
Making
Money via AdSense & Blogging
- ·
Online
Reputation Management
- ·
How
to Grab Freelancing Projects
Module: Digital Marketing Overview
- ·
What
is Digital Marketing?
- ·
Understanding
Marketing Process.
- ·
Why
Digital Marketing wins over traditional Marketing?
- ·
Understanding
Digital Marketing Process
- · Visitors
Engagement, What is engagement? Why it is important? Examples of
engagement
- ·
Bringing
Targeted Traffic?Inbound, Outbound
- ·
Converting
Traffic into Leads?Types of Conversion, Understanding
Conversion Process
MODULE: Website Planning & Creation:
- ·
What
is websites?
- ·
What
are domain names & domain extensions?
- ·
What
is web server & web hosting?
- ·
Different
types of web servers, types of websites
- ·
Planning
& Conceptualizing a Website
- ·
Booking
a domain name & web hosting
- ·
Adding
domain name to web Server
- ·
Adding
webpages & content, Adding Plugins
- ·
Building
website using CMS & objective of website
- ·
Deciding
on number of pages required
- ·
Planning
for engagement options
MODULE: Search Engine Optimization
- ·
What
is SEO? Introduction to SERP
- ·
What
are search engines? How search engines work
- ·
Major
functions of a search engine
- ·
What
are keywords? Types of keywords
- ·
Google
keyword planner tool, Keywords research process
- ·
Understanding
keywords mix, Google Operator: So that you can find anything on the web
On Page Optimization?-
- ·
What
are primary keywords, secondary keywords and tertiary keywords?
- ·
Keywords
optimization, Content optimization & planning?, Understanding your audience for content planning
- ·
What
is the difference between keywords stuffing & keyword placement?
- · Internal
linking, Meta tags creation?- Creating Webpage in HTML, Using Google
webmaster tool
- ·
Sitemap
creation & submission in website & webmaster
- ·
How
to write an optimized content, write content for article, blog and press
release
Off Page Optimization?-
- ·
What
is Domain Authority?, How to increase Domain Authority?- What are
back links?,
- ·
Types
of back links?- What is link building?, Types of link building
- · Dos
and Donts of link building?- Link building strategies for your
business?- Easy link acquisition techniques
MODULE: Local SEO
- ·
Top
tools for SEO, Google places optimization
- ·
Classified
submission, Monitoring SEO process, Preparing SEO reports
- ·
How
to create SEO Strategy for your business, What is link juice?
- ·
Importance
of domain and page authority, Optimize exact keywords for your business
- ·
What
is Google Panda Algorithm?, What is Google Penguin?
- ·
What
is Google EMD Update?, How to save your site from Google Panda, Penguin and EMD Update
- ·
How
to recover your site from Panda, Penguin and EMD
MODULE: Search Engine Advertising:
- ·
Google
AdWords Overview, Understanding inorganic search results
- ·
Introduction
to Google Adwords & PPC advertising, Overview of Microsoft Adcenter (Bing
& Yahoo)
- ·
Setting
up Google Adwords account, Understanding Adwords account structure
- ·
Campaigns,
Adgroups, Ads, Keywords, etc., Types of Advertising campaigns
- ·
Search,
Display, Shopping & video, Difference between search & display campaign
- ·
Understanding
Adwords Algorithm?, How does Adwords rank ads?
- ·
Understanding
Adwords algorithm (adrank) in detail with examples
- ·
What
is quality score, why quality score is important, what is CTR? ?- Why CTR
is important?
- ·
Understanding
bids, Creating Search Campaigns?- Types of Search Campaigns
- ·
Standard,
all features, dynamic search & product listing
- ·
Creating
our 1st search campaign, doing campaign level settings, Understanding location targeting
- ·
Different
types of location targeting, what is bidding strategy?
- ·
Understanding
keywords?- Finding relevant keywords, Adding keywords in ad-group,
using keyword planner tool
- ·
Understanding
types of keywords, Board, Phrase, exact, synonym & negative
- ·
Examples
of types of keywords, Pros and cons of diff. types of keywords
- ·
Creating
ads?- Understanding ad metrics, Display & destination URL,
How to write a compelling ad copy
- ·
Best
& worst examples of ads, Creating ads, Creating Display Campaign,
Remarketing
MODULE: Social Media Marketing:
- ·
What
is Social Media? Understanding the existing Social Media paradigms &
psychology
- ·
How
social media marketing is different than others, Forms of Internet marketing
- ·
Facebook
marketing?- Understanding Facebook marketing, Creating Facebook
page, Uploading contacts for invitation Exercise on fan page wall posting,
Increasing fans on fan page
- · Facebook
advertising?- Types of Facebook advertising, Best practices for
Facebook advertising.
- Understanding Facebook practices?- Creating
Facebook advertising campaign, Targeting in ad campaign
- ·
Instagram
Marketing, LinkedIn Marketing, Twitter Marketing
MODULE: E-Mail Marketing
- ·
What
is email marketing? How email works?, Challenges faced in sending bulk emails
- ·
How
to overcome these challenges? Setting up email marketing account, setting up
lists & web form
- ·
Creating
a broadcast email, what are auto responders? Setting up auto responders
- ·
How
to do bulk emailing? Best practices to send bulk emails, Tricks to land in
inbox instead of spam f older
MODULE: Google Analytics
- ·
Introduction
to Google Analytics, How Google analytics works, Google analytics account structure
- · Understanding
Google analytics insights, Starting with Google analytics, How to set analytics account
- ·
How
to add analytics code in website, Understanding goals and conversions
- ·
How
to setup goals, Understanding different types of goals, Understanding bounce
rate
- ·
How
to reduce bounce rate, How to integrate adwords and analytics account
- ·
Benefits
of integrating adwords & analytics, measuring performance of campaigns via
Google analytics
- ·
What
is link tagging, How to set up link tagging, view customized reports &
Google data studio
- ·
Monitoring
traffic sour, Monitoring traffic behavior
MODULE: Lead Generation For Business
- ·
Why
lead generation is important? Understanding lead generation for business
- ·
Understanding
landing pages, Understanding thank-you page, landing page vs. website
- ·
Best
practices to create a landing page, Best practices to create a thank-you page
- ·
Practical
exercise-creating a landing page, Types of landing pages, Behavior of visitors
on landing page
MODULE: E-commerce Marketing
- ·
What
is E-Commerce? Top E-commerce websites around the world & its scenario in
India
- ·
Payment
Gateways, Merchant Accounts & Logistics for physical goods.
- ·
Integrating
Woo commerce and setting up an E-commerce store on WordPress.
- ·
Affiliate
Marketing by promoting products which looks like an E-commerce store.
- ·
Case
studies on ecommerce websites. How to do Google Product Listing Ads (PLA) for
E- commerce websites.
- ·
How
to do SEO & Adwords Ad for an E-Commerce website.
MODULE: Affiliate Marketing
- ·
What
is affiliate marketing? How people make millions of dollar in affiliate
marketing?
- · Affiliate
marketing history, Changes in affiliate marketing industry over the
year Affiliate marketing scenario in India, How to be a super affiliate?
- ·
Different
ways to do affiliate marketing, Affiliate marketing secrets
- ·
How
your trainer makes money in affiliate marketing?
- · Live
examples of how people are making money as an affiliate, getting youre started
as an affiliate
- ·
Getting
you approved as an affiliate from Indias top affiliate agencies, some of the
top affiliate network in the world
- ·
How
to get approved as an affiliate by worlds top affiliate company-commission,
junction www.cj.com
MODULE: AdSense & Blogging
- ·
What
is AdSense? How to get approved for AdSense?
- ·
Cool
trick to get AdSense approval by Google, Using your AdSense account interface,
- ·
Placing
ads on your blog, creating blogs with our FREE theme
- ·
Then
we will share secret method through which you will, make money with AdSense
- ·
How
to Grab Freelancing Projects
- ·
How
to join freelancing portals?
- ·
How
to get freelancing projects?
- ·
Making
Profile for getting projects
- ·
How
to attract clients
- ·
Advertising
your business for getting projects
- ·
Dealing
with clients
- ·
Online
Display Advertising, Mobile Marketing
- ·
Content
Marketing, Creating Internet Marketing Strategy
- ·
Online
Reputation Management
Leading Digital Marketing Training Course Duration in Pune:
- ·
Regular
Classes( Morning, Day time & Evening)
- ü Duration : 45 days
- ·
Weekend
Training Classes( Saturday, Sunday & Holidays)
- ü Duration : 6 Weeks
- ·
Fast
Track Options Available
Leading Digital Marketing Training Batch in Pune:
- ·
Regular
Batch ( Morning, Day time & Evening)
- ·
Weekend
Training Batch( Saturday, Sunday & Holidays)
- ·
Fast
Track Batch
Leading
Digital Marketing Training Locations in Pune
- ·
Digital Marketing Training in Kothrud
- ·
Digital Marketing Training in Shivajinagar
- ·
Digital Marketing Training in Deccan
-
- ·
Digital Marketing Training in Karve Nagar
Contact: 9028786784
