Project Title: Location Based Shopping Application
In the paper, a smart location-based mobile shopping application for Android devices is proposed. The Geo-position of the user’s mobile device is utilized to produce location information in shopping application (SAGO). The flow of the application is that user searches a product, and then SAGO identifies the location and searches the product on the closest electronic local stores. The idea is to get the prices from each local store with in stock information and smartly listed product list. With the proposed smart filtering algorithm, mobile shopping application achieves precise and minimum error based on searching and listing results.
1) Auther: Ahmad Jaradat* , Noor Azian Mohamad**, Ahmad Asadullah**, Seyed Ebrahim** *,** Information System Department, International Islamic University Malaysia
In general, marketing is the overall process which holds the value of product or service to customers. In today’s environment, consumers are more fragmented than ever before and marketers are looking for alternative and innovative ways to capture people to earn peoples’ attention and connect with these fragments. As a smart phone user the possibilities of Location Based Marketing (LBM) on smartphones are being extended which make it easier for such services to be delivered. It is a critical for marketers to launch LBM services since it allow them to develop innovative applications and services to provide a better customer experience. According to Mobile Marketing Association , Location Based Marketing is defined as any application, service, or campaign that incorporates the use of geographic location to deliver or enhance a marketing message/service. Geographic location data may be obtained via a wide variety of methods and technologies. A consumer can directly provide a Postal Code, Zip Code, or City; or the precise location of the consumer and their device can be automatically determined using services provided by mobile operators or automatic detection of location as determined by the hardware, i.e., GPS-enabled or, Wi-Fi-enabled devices. Marketers can use this geographic location as a means to deliver a more relevant, targeted advertisement and/or a service, to the user. It can generally be observed that people these days tend to use new forms of services rather than the traditional ones. For instance, consumers tend to seek information inside the store from their smartphones not from the salesperson, as they want to have a new experience and enjoyment. Therefore, marketers should consider this when they use mobile marketing. A survey conducted by salesforce marketing found that 63% of consumers who don’t use this feature simply don’t want to share their location. An additional 35% say they don’t want to participate because it decreases battery life. On the other hand, 76% of those who actually use location-sharing say it help them receive more meaningful content, and 73% rate this feature as useful . Generally speaking, there are two types of location based services . The first type sends location-based information to the device after a prior user request which is called Pull-based, whereas their counterpart and second type are Push-based services, which are not triggered by a direct user request. Although Location Based services are more social, more tangible, less disruptive, and more targeted, but there are some issues that need to be considered by both marketers and customers. Therefore, this paper is going to discuss some of these issues in Location based services in depth. I
2) Auther: Günay Gültekin, Oguz Bayat
As more people have more smart phones, they are more willing to use them for purchasing, searching and other purposes, instead of using a computer. The survey proves that smart phones are used as a reference to get information . In addition, the big companies get benefits from mobile devices and smart phones. PayPal is experiencing an exponential growth in mobile payments and growing from $750M in 2008 to over $4B in 2011, with $20B expected in 2013 . More than 3 million people have paid using the Starbucks Card Mobile application, making Starbucks the nation’s largest mobile payment network. It presents in 6800 Starbucks and 1000 Target locations . According to all this information, the mobile market becomes an important part of the world trade. Therefore, mobile applications are needed and produced by mobile developers. “Online shopping” is one type of mobile application on smart phones. Furthermore, we are able to see that the web market is losing the people’s focus, on the other side the focus is shifting towards the mobile market. Moreover, the people have a limited time nowadays because the technology has been improving and tons of work must be finished in a specific time; therefore the time becomes important for our daily work. In addition, the people want to decrease time consuming tasks on daily routine works by using the mobile devices.
According to it, market analyst says that the people use their phones more than that in the last two decades. In general, the people are willing to buy the cheapest products. Also, the location of shopping malls is an important factor, too. People prefer to choose closer shopping malls for buying a product even though the product’s price is high. Furthermore, they prefer to buy the cheapest product in the closest shopping mall. Therefore, the people have to search the location of shopping malls and products which are available at each shopping mall. Consequently, the location information is the key value for mobile applications. The location information is used as a standard feature which is used in the other applications and also, this mobile shopping Android application’s coverage is not limited. The application is easily extendable according to the users’ requirements. The Android application is developed in Android 2.2 version, Application Programming Interface (API) level 8. Besides this information, the system architecture is designed by using Service-Oriented Modeling Framework (SOMF) based on Unified Modeling Language (UML) and object-oriented programming language is used in development process.
Designing with UML is simplifying complexity of the system and helps us to understand the architecture of this paper project. In the development process, the users’ input data which has been brought before searching products in the nearest electronic super-stores and also the names of local shopping stores are used in a “Smart Filtering algorithm”. Moreover, simple filtering and cleaning technics such as Agglomerative Clustering Algorithm, Greedy Search Algorithm, and a Levenshtein distance are used in SAGO mobile shopping application. Although the mobile application is developed for android devices, it will be easily adopted and developed for iOS devices.
Smart Filtering Algorithm -
Basic Agglomerative Hierarchical Clustering Algorithm
Customer side Modules