Advance Digital Marketing Course

Advance Digital Marketing Course in Pune:Digital Marketing Training Course in Pune

Introduction :
This is 100% JOB Guarantee Training program in digital marketing. it covers training with Live projects in digital marketing, with Google Certifications. After completion of the training not only will you become an expert in digital marketing but you will also be a Google & Facebook certified professional.
Batches starting from 1 November.

This JOB Guarantee program is limited to 50 candidates only & selection will be done on the basis of evaluation of candidates after personal discussion.

Eligibility criteria :
Qualification: MBA, BE/BTech, ME /M.Tech,MCA, BCA, BCS, BCom, BA, Any Graduate.

Why to Join US :
1. Only institute providing Written 100% JOB guarantee
2. Trainers from Industry with years of experience
3. Live project Implementation as per client requirements
4. Covers Training for 6 Google Certifications
5. Internship with company for real time experience
6. Marketing Strategy for Business owners
7. Learn to Earn from Google Adsense, Youtube, Blogging  & Affiliate marketing
8. Learn How to grab freelancing projects
9. 24*7  online support even after training completion
10. Complete Advance Course covering 18 Modules

Duration :
2 Months : Weekdays & Weekend Batches available.

Syllabus of Digital marketing Course:

Total 18 Modules Covered :
1. Digital Marketing Overview
2. Website Planning & Creation
3. Search Engine Optimisation
4. Local SEO
5. Search Engine Advertising
6. Social Media Marketing
7. Mobile Marketing
8. Google Analytics
9. Google Online Display Advertising
10. Email Marketing
11. Ecommerce Marketing
12. Lead Generation For Business
13. Content Marketing
14. Creating Internet Marketing Strategy
15. Affiliate Marketing
16. Making Money Via Adsense & Blogging
17. Online Reputation Management
18. How to Grab Freelancing Projects

Module : Digital Marketing Overview
• What is Digital Marketing?
• Understanding Marketing Process.
• Why Digital Marketing Wins Over traditional Marketing ?
• Understanding Digital Marketing Process
• Visitors Engagement, What is engagement?
Why it is important? Examples of engagement
• Bringing Targeted Traffic
Inbound, Outbound
• Converting Traffic into Leads
Types of Conversion, Understanding Conversion Process
• Why it is Important?, Tools Needed

MODULE : Website Planning & Creation:
• What is websites ?,
• What is domain names & domain extensions
• What is web server & web hosting
• Different types of web servers , types of websites
• Planning & Conceptualising a Website
• Booking a domain name & web hosting
• Adding domain name to web Server
• Adding webpages & content, Adding Plugins
• Building website using CMS & objective of website
• Deciding on number of pages required
• Planning for engagement options

MODULE : Search Engine Optimisation
• What is SEO?, Introduction to SERP
• What are search engines?, How search engines work
• Major functions of a search engine
• What are keywords?, Types of keywords
• Google keyword planner tool, Keywords research process
• Understanding keywords mix, Google Operator : So that you can find anything on the web
On page optimization
-

What are primary keywords, secondary keywords and tertiary keywords?

Keywords optimization, Content optimization & planning
, Understanding your audience for content planning

What is the difference between keywords stuffing & keyword placement

Internal linking, Meta tags creation
- Creating Webpage in HTML, Using google webmaster tool

Sitemap creation & submission in website & webmaster

How to write an optimised content, write a content for article, blog and press release

Off Page optimization
-

What is Domain Authority?, How to increase Domain Authority
- What are back links?,

Types of back links
- What is link building?, Types of link building

Do’s and Dont’s of link building
- Link building strategies for your business
- Easy link acquisition techniques

MODULE : Local SEO
• Top tools for SEO, Google places optimisation
• Classified submission, Monitoring SEO process, Preparing SEO reports
• How to create SEO Strategy for your business, What is link juice?
• Importance of domain and page authority, Optimize exact keywords for your business
• What is Google Panda Algorithm?, What is Google Penguin?
• What is Google EMD Update?, How to save your site from Google Panda, Penguin and EMD Update
• How to recover your site from Panda, Penguin and EMD

MODULE : Search Engine Advertising:
• Google AdWords Overview, Understanding inorganic search results

Introduction to Google Adwords & PPC advertising, Overview of Microsoft Adcenter (Bing & Yahoo)

Setting up Google Adwords account, Understanding Adwords account structure

Campaigns, Adgroups, Ads, Keywords, etc, Types of Advertising campaigns

Search, Display, Shopping & video
 ,Difference between search & display campaign
• Understanding Adwords Algorithm
, How does Adwords rank ads,

Understanding Adwords algorithm (adrank) in detail with examples

What is quality score, Why quality score is important, What is CTR?
- Why CTR is important?,

Understanding bids, Creating Search Campaigns
- Types of Search Campaigns

Standard, All features, dynamic search & product listing

Creating our 1st search campaign, Doing campaign level settings, Understanding location targeting

Different types of location targeting, What is bidding strategy?
• Understanding keywords
- Finding relevant keywords, Adding keywords in ad-group, Using keyword planner tool

Understanding types of keywords, Board, Phrase, exact, synonym & negative

Examples of types of keywords, Pros and cons of diff. types of keywords
• Creating ads
- Understanding ad metrics, Display & destination URL, How to write a compelling ad copy

Best & worst examples of ads, Creating ads, Creating Display Campaign, Remarketing

MODULE : Social Media Marketing:
• What is Social Media?, Understanding the existing Social Media paradigms & psychology
• How social media marketing is different than others, Forms of Internet marketing
• Facebook marketing
- Understanding Facebook marketing, Creating Facebook page, Uploading contacts for invitation
 Exercise on fan page wall posting, Increasing fans on fan page
• Facebook advertising
- Types of Facebook advertising, Best practices for Facebook advertising, Understanding Facebook practices
- Creating Facebook advertising campaign, Targeting in ad campaign
• Instagram Marketing, Linkedin Marketing, Twitter Marketing

MODULE : E-Mail Marketing
• What is email marketing?, How email works?, Challenges faced in sending bulk emails
• How to over come these challenges? Setting up email marketing account, Setting up lists & web form
• Creating a broadcast email, What are auto responders? Setting up auto responders
• How to do bulk emailing? Best practices to send bulk emails, Tricks to land in inbox instead of spam folder
• Top email marketing software’s & a glimpse of how to use the

MODULE : Google Analytics
• Introduction to Google Analytics, How Google analytics works, Google analytics account structure
• Understanding Google analytics insights, Starting with Google analytics, How to set up analytics account
• How to add analytics code in website, Understanding goals and conversions
• How to setup goals, Understanding different types of goals,Understanding bounce rate
• How to reduce bounce rate, How to integrate adwords and analytics account
• Benefits of integrating adwords & analytics, Measuring performance of campaigns via Google analytics
• What is link tagging, How to set up link tagging, view customised reports & Google data studio
• Monitoring traffic sour, Monitoring traffic behaviour

MODULE : Lead Generation for business
• Why lead generation is important? Understanding lead generation for business
• Understanding landing pages, Understanding thank-you page, Landing page vs website
• Best practices to create a landing page, Best practices to create a thank-you page
• Practical exercise-creating a landing page, Types of landing pages, Behaviour of visitors on landing page

MODULE : E-commerce Marketing
• What isE-Commerce? Top E-commerce websites around the world & it’s scenario in India
• Payment Gateways, Merchant Accounts & Logistics for physical goods.
• Integrating Woocommerce and setting up an E-commerce store on WordPress.
• Affiliate Marketing by promoting products which looks like anE-commerce store.
• Case studies on ecommerce websites. How to do Google Product Listing Ads (PLA) for E-commerce websites.
• How to do SEO & Adwords Ad for an E-Commerce website.

MODULE : Affiliate Marketing?
• What is affiliate marketing? How people make millions of dollar in affiliate marketing?
• Affiliate marketing history,  Changes in affiliate marketing industry over the year
• Affiliate marketing scenario in India, How to be a super affiliate?
• Different ways to do affiliate marketing, Affiliate marketing secrets
• How your trainer makes money in affiliate marketing?
• Live examples of how people are making money as an affiliate, Getting your started as an affiliate
• Getting you approved as an affiliate from India’s top affiliate agencies, Some of the top affiliate network in the world
• How to get approved as an affiliate by world’s top affiliate company-commission, junction www.cj.com

MODULE : Adsense & Blogging
• What is Adsense? How to get approved for Adsense?
• Cool trick to get Adsense approval by Google, Using your Adsense account interface,
• Placing ads on your blog, Creating blogs with our FREE theme
• Then we will share secret method Through which you will, Make money with Adsense

How to Grab Freelancing Projects
• How to join freelancing portals?
• How to get freelancing projects?
• Making Profile for getting projects
• How to attract clients
• Advertising your business fro getting projects
• Dealing with clients
Online Display Advertising, Mobile Marketing
• Content Marketing, Creating Internet Marketing Strategy
• Online Reputation Management

Contact : 9028786784